The world of SaaS provides huge opportunities. At Venatrix we know the most frequent entry point is becoming an SDR.
Far from being just an entry-level position, the SDR role is increasingly recognised as a strategic function that drives business growth. SDRs are responsible for producing between 30-45% of the sales pipeline in B2B tech.
What do SDRs do?
SDRs are the frontline warriors of the sales process, focusing on prospecting, outreach, and lead qualification. They identify potential customers, initiate contact, and nurture relationships to generate qualified leads.
SDRs are responsible for:
- Conducting thorough research to find ideal prospects
- Engaging in outbound activities like cold calling and emailing
- Qualifying leads based on outlined criteria
- Setting appointments for Account Executives
- Managing and updating the sales pipeline
Applying for an SDR role
Anyone with a passion for sales and strong communication skills can apply for an SDR role; no specific qualifications are required, making it accessible to all.
London
The average base salary for entry-level SDRs in London ranges from £26,000 to £35,000 per year for candidates with no experience of the SDR role. With commission, the total on-target earnings (OTE) can reach £35,000 to £50,000 annually.
Experienced SDR candidates with 12 months SDR experience plus could see base salaries of £40,000 -£45,000 plus £20,000 OTE
East Coast USA (i.e.New York)
Entry-level SDR salaries in high-demand areas like New York start around $64,000 base pay. With commission, the total OTE can reach up to $86,000 in these areas.
The average base salary for SDRs across the US is about $57,754, with total compensation (including commission) averaging $82,808.
These figures can vary based on company size, industry, and more specific locations. Additionally, many companies offer uncapped commission structures, allowing high-performing SDRs to earn significantly more than the base OTE.
When hiring Sales Development Representatives, companies typically look for a range of skills, traits, and qualities that contribute to success in this crucial sales role.
While sales experience is beneficial, many hiring managers are open to candidates from diverse backgrounds, such as retail or recruitment, who demonstrate these core competencies and a willingness to learn.
The interview preparation Venatrix offers is absolutely indispensable. I was told so much that would never have occurred to me.
The guidance and feedback given after my interviews and offer were really helpful, and the Sales Academy was great, teaching me the basic skills I needed to succeed in my role.
I felt like I really built a relationship with the Venatrix team – you got to know me as a person rather than just a CV.
It was the strength of the relationship that enabled you to find me a job that was right for me, and that suited my personality and strengths, rather than trying to put me into the first position available.
Venatrix delivered an exciting assessment day, enthusiastically teaching essential sales skills thoroughly while recognising my strengths to match a dream role.
I cannot recommend Elaine and her team enough. You’ll do extremely well to come across an agency that is as committed.
Venatrix is full of great people, and the people make the place- you’re really professional and positive.
I built up a great relationship with my Talent Manager, who was really helpful even after I’d started my job. Venatrix seems to care about people rather than just seeing us as numbers.
The support I was given even after I started my new job. My Talent Manager and I were in constant contact in and out of office hours.
It felt like such a caring company.
