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Supporting Women in SaaS
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Supporting women in SaaS

We support all forms of diversity and inclusion in our hiring and on behalf of our clients.

What's the landscape for women in SaaS?

Women remain underrepresented across the SaaS industry, especially in sales and leadership positions. However last year, 43% of the placements we made were female, but this is far out of line with the percentage that applied.

At Venatrix we want to change that by highlighting how females can improve, benefit from, and thrive in the SaaS industry.

Girls Smiling

How does Venatrix support women in SaaS sales?  

We run many female-friendly initiatives to encourage women to consider positions in sales in the SaaS industry including:  

  • Campaigns sharing success stories partnering with women
  • Vetting our job adverts for gendered language
  • Running networking events for women in tech 
  • Offering knowledge and consultancy to companies looking to improve their female-friendly candidate attraction processes and policies
woman smiling v2

Women we've worked with

We got in touch with a few of the incredible women we've worked with to find out what they love about working in the tech industry and understand how securing a role in SaaS sales has positively impacted their careers. 

What do you enjoy about working in SaaS sales?

I love how dynamic SaaS sales is - whatever the solution the company provides, it's great to get your message across to prospects. The energy and time you invest delivers results - it keeps me motivated! It's fulfilling to be visible in a company, you directly see your input turn into the collective success of the business and get to learn from colleagues, regardless of where they are in their careers.

It's also an inclusive industry, with a good professional network to connect with; loads of events, webinars, and meetups to exchange tips and learn from others!

Anastasia Beaumont - EMEA SMB & Growth Business Development, Airwallex

How has SaaS sales helped you accelerate your career/skill set?

When selling a SaaS product, you need executive buy-in as early in the process as possible to speed up the sales cycle. This means rapidly developing an understanding of how a business operates, what execs care about, and understanding how to speak their language.

Talk about jumping in at the deep end! But, now I can talk to anyone at any level within a company and feel confident.

Ceri-Anne Boucher - Strategic Partnerships at Moss

How did you get into SaaS sales?

In my late twenties after spending six years in the fashion industry post-university, I was looking for a career change that would allow me to accelerate my career and increase my overall earning potential. My first role was as an SDR at Outreach based in Seattle. I was nervous to take the leap into a new industry and leave my formal education behind to give SaaS sales a chance.

Looking back, I wish someone had told me the opportunities that could come from an SDR role sooner!

Kaitlen Kelly - Sales Manager at Klaviyo

What do you enjoy about working in SaaS sales?

Getting into SaaS sales was the best career choice I could have made and has been hugely rewarding. Sales gives you freedom, and choice to be the best, to seek and share knowledge. I had no idea that the Graduate Commercial Associate role that I was going for, would in reality become my first SDR role.

After several promotions, coaching aspiring SDRs, joining sales communities, co-founding a side hustle, and leading a superstar SDR team at a hyper-growth start-up.

It's the steep learning curves that keep me going, there are no limits to what you can achieve - it's empowering to know opportunities are there, and it's up to you to grab them!

Gabs Bojilova - SDR Trainer & Coach at MySales Coach

Founded by females

“As a woman, I'm hugely proud that Venatrix can help support more women in the SaaS industry. I know our clients are keen to support such initiatives to ensure equal representation across all levels of their businesses and I look forward to the future for women in SaaS.”

Elaine Tyler

Apply now

If you're looking to get into tech, get in touch with us today.

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